Growth on Demand
Q. We are experiencing high bookstore returns on many of our academic titles as a result of poor sell-through, presumably due to a lack of perceived value. How can digital book manufacturing solve this problem?
A. Digital printing technologies offer attractive short-run economies that let you operate with more conservative production forecasts. Additionally, there are custom publishing Web services being offered that make extensive use of variable data technology. When coupled with digital printing, this allows end users (professors) to go to your Web site, customize and personalize a title's content to students' needs, thereby offering more value to the buyer. Experience shows custom publishing dramatically improves bookstore sell-through whenever it's used.