Growth on Demand
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Q. Demand for many of our titles is unpredictable due to the nature of the content, or lack of market data. How can we use short-run digital book manufacturing to reduce the financial risk associated with unpredictable markets?
A. Whether the book is a first printing of a niche trade book or a backlist title sold by online booksellers, demand might be impossible to forecast. Short-run digital book production guarantees you will not lose potential sales due to out-of-stock situations, or excess and obsolete inventory. The build-to-order strategy will assure that scarce working capital isn't tied up in inventory.
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