HarperCollins Exec Reveals Secrets to Successful Online Book Marketing
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Extra: What advice would you give a book publisher who is still marketing only the “traditional” way?
Yamaguchi: I’d tell them they are being left behind and missing out on reaching information-hungry consumers —and therefore sales—and to immediately hire someone who knows how to market online.
Extra: You’ve utilized MySpace and YouTube. Where could book marketing possibly go online that it isn’t yet?
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