HarperCollins Exec Reveals Secrets to Successful Online Book Marketing
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Extra: Do you have any interesting stories of people believing a faux campaign was real?
Yamaguchi: Part of our online campaign for “NEXT” involved a video commercial for perma-puppies [puppies that never grow older]. Hundreds of thousands of people have seen this video. It’s good enough to make people wonder— at that first quick glance—if perma-puppies are actually available. We got some fun feedback in terms of people wanting to know more about perma-puppies.
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