HarperCollins Exec Reveals Secrets to Successful Online Book Marketing
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Yamaguchi: Oh, the online world is evolving faster and faster—tagging and community, the way groups of people are connecting and sharing online—that is constantly evolving. MySpace and YouTube are huge, but the younger in-the-know early adopter crowd has already moved on. This evolution just means there is huge opportunity to do new and interesting and effective book marketing in the online space.
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