HarperCollins Publishers' New Interactive Writing Platform for Teens Is Part of Effort to Build Direct-to-Consumer Business
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According to a company press release announcing the launch, “inkpop represents the next step in the company's overall digital strategy designed to build and expand its direct-to-consumer business. [It] will be the anchor of HarperCollins' ongoing teen strategy, enabling the company to have a continuous dialogue directly with its audience to determine what the community cares about, as well as an unfiltered look at what's in and what's out.”
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