HarperCollins Publishers' New Interactive Writing Platform for Teens Is Part of Effort to Build Direct-to-Consumer Business
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"As with all of our online consumer programs, the concept of community-building is aligned with our ongoing corporate digital marketing efforts to cultivate a two-way dialogue with our readers," says Susan Katz, president and publisher of HarperCollins Children's Books.
"Across our business we are looking to build consumer reach and engagement," says Charlie Redmayne, HarperCollins Chief Digital Officer. "Inkpop is the latest iteration of these direct-to-consumer efforts this time for the teen market."
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