6 Tips to Help Build Your SEO Strategy
How to earn the top spot on Google search results.
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Jamie Low
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These considerations apply to ranking for any query, regardless of whether it is a branded keyword or not. This understanding, combined with a working knowledge of Google’s ranking criteria, can help you shape a strong search-friendly brand strategy.
5. Map out your brandedkeyword strategy.
While your keyword universe should eventually expand beyond queries that contain your brand name, these revenue-generating, branded keyword phrases are your low-hanging fruit. Your customers are using Google to find your imprints, authors, titles and related products; and as an SEO-savvy brand owner, you are uniquely positioned to rank in a long list of related “long tail” queries that include your brand name.
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- Companies:
- Amazon.com
- Pearson Company
- Time Inc.
- Places:
- U.S.
Jamie Low
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