6 Tips to Help Build Your SEO Strategy
How to earn the top spot on Google search results.
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Jamie Low
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Since many existing sites will need to be restructured to some extent to accommodate the search engines’ particular quirks, SEO should not be viewed as a separate marketing channel, but as a practice that helps drive the Web publishing and promotion process. Wait until after your new site is launched to focus on SEO and you not only may be faced with the prospect of rebuilding the new site, but in many cases may find yourself saddled with ongoing maintenance as a result of issues such as modified URLs or broken links that were once supporting the ranking power of every individual page on your site. These issues can plague your IT department for years to come.
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- Companies:
- Amazon.com
- Pearson Company
- Time Inc.
- Places:
- U.S.
Jamie Low
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