6 Tips to Help Build Your SEO Strategy
How to earn the top spot on Google search results.
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Jamie Low
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A failure to properly evaluate the competitive landscape might set you up for a race you can’t win. Take the time to organize as much information as you can into your SWOT chart, and refer back to it as you map out your SEO strategy.
4. When you think about your search strategy, consider your brand strategy.
When it comes to playing “king of the hill” in Google, a strong brand is one of your most powerful assets. Brand confusion on the search results page should be taken into consideration at the earliest stage. Since many of us share our names with other online entities, we may find ourselves competing for visibility. While trademark laws offer some protection against brand confusion, search engines provide no such assurances.
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- Companies:
- Amazon.com
- Pearson Company
- Time Inc.
- Places:
- U.S.
Jamie Low
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