6 Tips to Help Build Your SEO Strategy
How to earn the top spot on Google search results.
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Jamie Low
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If this is your first SEO project, consider choosing either a new release or a backlist title that does not yet have its own dedicated Web presence. This is a great way to practice SEO, because existing Web sites often come with baggage, and attempting to optimize an old site can lead to mistakes that trash previous SEO successes. Since brands typically come with their own “long tail” of keyword phrases, you’ll probably find that optimizing a brand-new site for each of those terms will be more challenging than expected.
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- Companies:
- Amazon.com
- Pearson Company
- Time Inc.
- Places:
- U.S.
Jamie Low
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