How Social Sharing, E-samples, And Mobile Can Revitalize Book Publishing
From an HTML-based ebook sample, actual sales can still happen through Amazon (or anywhere else), and on the very devices the reader prefers. Even print sales impacts are possible with an open approach. In any case, web-based ebook samples may well be the social "spark" that gives publishers control of their own destiny. The convergence of mobile reading and purchasing devices, open HTML, and socially sharable content could be a tipping point for today's beleaguered publishers.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.