How Social Sharing, E-samples, And Mobile Can Revitalize Book Publishing
The Benefits of HTML & Books That Are Part of The Open Web
When smartphones and tablets became a mainstream phenomenon, the use of proprietary "apps" soared. Ebook reading (and purchasing) apps proliferated, reaching into the hundreds, but eventually settling down to those associated with resellers, led by Amazon but also including Apple, Barnes & Noble, Kobo, and others. Today, most downloadable EPUB samples are tied to their respective sales infrastructures, which give publishers less flexibility when it comes to adding a "buy now" link.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.