How Social Sharing, E-samples, And Mobile Can Revitalize Book Publishing
One outcome of this shift has been the use of ebook samples in the promotion and sales process. In the BISG study, a consistently high percentage of ebook "power buyers" (those who acquire ebooks on a weekly basis) cited "receiving a free/promotional sample chapter" as a purchase influence. Just as library-based and informal book borrowing has led to increased discovery and sales for printed books, ebook samples have proven to be strong incentives for drawing in new readers.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.