HP Accelerates Analog-to-Digital Publishing Transformation
New HP Indigo and Inkjet Web presses deliver more speed, media options and image-quality features
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HP Indigo accelerating publishing growth
HP Indigo digital presses have witnessed increased opportunities by leveraging disruptive business models to create and capture value in the publishing market.
In 2011, the publishing market became HP Indigo’s fastest growing vertical segment as leading printers and publishers worldwide capitalized on the numerous advantages the presses offer. Traditional publishers increased the amount of HP Indigo-printed books they order, and online providers of unique and custom books, including industry leaders such as Blurb and Lulu, continued to see expansion in demand for Indigo-printed, full-color self-published books printed on demand.
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