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"Feedback from attendees was overwhelmingly positive, and we’re already looking ahead to next year," she continued. "As one of the participants told me: ‘Amazing—I don’t know when I’ve had a more incredible two days.’”
Shifting to a Tribe-centric Business Model
A highlight of this year's IBPA Publishing University was the May 25 keynote address given by marketing guru and best-selling author Seth Godin. Godin addressed a packed ballroom of independent publishers and other industry professionals, challenging the crowd to determine how they could use the changes in the world—specifically, advancing technologies—to the advantage of their businesses.
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Janet Spavlik
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