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Godin spoke about the importance of building a tribe—or a niche—and producing and distributing books to benefit that tribe. "The future belongs to publishers who care enough to build a tribe and do work that matters [to that tribe]," he said. As an example, he cited Houston, Texas-based Curvebender Publishing and its book, "Recording the Beatles: The Studio Equipment and Techniques Used to Create Their Classic Albums." The hardcover deluxe edition, priced at $100, sold out in one week because, as Godin explained, it was marketed only to the people who really care about the topic.
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Janet Spavlik
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