Inking a Better Cover

The quantity of covers produced becomes a driving factor, as typical make-readies on additional equipment (like foil stamping or embossing) can add hundreds or thousands of dollars (literally) for these processes.

This creates opportunities for shorter to medium book covers that were relegated to straight four-color.

- Jeffrey Burg

Jeffrey Burg is marketing manager for Visual Systems Inc. Visual Systems offers the printing technologies discussed in this article. Mr. Burg can be reached at JeffBurg@VSImail.com.