Inking a Better Cover
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There are two other ways to use coatings that designers should consider as well: matte/gloss and spot/flood. A matte is a non-gloss (non-reflective) coating, generally used for materials with extensive cover copy, or to create a unique subdued effect.
Gloss, on the other hand, is reflective. It greatly enhances the perceived quality of a finished design, and can make any printed piece sparkle. Gloss is the property that's responsible for a coated paper's shiny, lustrous appearance. Higher quality papers will use a gloss coating to enhance the paper's longevity.
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