Inside Digital Content Provider Partnerships: Q&A with Rosemary Carlough, Vice President of Marketing, AMACOM Books
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments
CARLOUGH: Every digital content provider has a business model, and you need to understand their model and work with them. The nice thing about Books24x7 is that the revenue stream is ongoing and based on usage, not just on the initial purchase of a title. Models based on sales rather than usage still tend to favor frontlist books and don’t help your backlist revenue, which is what really pumps your profit.
« Previous 1 2 3 All