Inside Digital Content Provider Partnerships: Q&A with Rosemary Carlough, Vice President of Marketing, AMACOM Books
EXTRA: What do you feel other book publishers can gain from a service like Books24x7?
CARLOUGH: All publishers do a lot of work before a title gets to market, and the shelf life of many products, particularly trade books, is very short. But there is excellent content in many books that has ongoing value. And some users really only need a piece of your content, [and] probably would not have purchased the whole book, but will discover it in Books24x7. When that happens, both the publisher and the author get some revenue. Services like Books24x7 help keep content accessible for users and provide an ongoing income stream for publishers and authors. With some digital models you are only paid when the initial digital content is sold to someone, be it an individual or a library. But with Books24x7 we have an ongoing revenue stream based on the usage of our titles in their platform, which is very nice.
- People:
- Rosemary Carlough
- Places:
- New York
- Norwood, Mass.