Inside Digital Content Provider Partnerships: Q&A with Rosemary Carlough, Vice President of Marketing, AMACOM Books
EXTRA: Do many of your titles earn past their prime with a service like Books24x7?
CARLOUGH: That’s a good question, and I’ve never done a historical analysis by title and published date. I do know that titles in certain subject areas, particularly project management, have very long legs in Books24x7, as do our AMA self-study products, which do very well and cover many basic management subjects. On one hand, some of our most popular books in trade are also popular in Books24x7, but there are other titles that are slow sellers in our traditional channels but get lots of traction in Books24x7. Books24x7 allows customers to search for and use this content easily long after it may have disappeared from the shelves of a local bookstore, because the content never expires there.
- People:
- Rosemary Carlough
- Places:
- New York
- Norwood, Mass.