Inside Digital Content Provider Partnerships: Q&A with Rosemary Carlough, Vice President of Marketing, AMACOM Books
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EXTRA: How does AMACOM use a service like Books24x7?
CARLOUGH: Books24x7’s tag line is that they are the leading provider of “Referenceware,” and I think that does a good job of describing them. We tell our authors that they include our titles in databases of digital content, which they license to companies. Since they have focused their sales efforts on the corporate marketplace, their clients have been a perfect fit for our book list.
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- People:
- Rosemary Carlough
- Places:
- New York
- Norwood, Mass.
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