Into the New
2. GPI members have begun featuring the GPI logo and eco-savings statements in their books and press releases. The GPI logo is the paper environmentalist's equivalent of the Good Housekeeping Seal. The GPI logo promotes the value of buying books that use recycled paper to educated readers. Increasingly recognized by consumers, it is a marketing advantage to publishers and authors.
3. With help from GPI's partner, the Markets Initiative, Raincoast Books printed Scholastic's Harry Potter and the Order of the Phoenix on 100% post-consumer recycled paper, saving the equivalent of nearly 30,000 trees.
Some other compelling and incontrovertible facts well worth considering by book publishers and manufacturers:
1. Most of the world's paper supply, about 71%, is not made from timber harvested at tree farms, but from forest-harvested timber in regions with ecologically valuable, biologically diverse habitats. (Source: Toward a Sustainable Paper Cycle: An Independent Study on the Sustainability of the Pulp and Paper Industry, 1996.)
2. Tree plantations host about 90% fewer species than the forests that preceded them. (Source: Allen Hershkowitz, Bronx Ecology, 2002.)
3. The southern U.S., which contains the most biologically diverse forests in North America, is the largest paper-producing region in the world. The paper industry is the largest consumer of forests in the southern U.S., logging an estimated 5 million acres of forests—an area the size of New Jersey—each year. (Source: USDA Forest Service Southern Forest Resource Assessment, 2001.)
4. 90% of the logging in British Columbia occurs in ancient forests, according to the British Columbia Ministry of Forests. Over 40% of the trees cut in British Columbia are used to produce paper. (Source: Markets Initiative, 2001.)
Paper manufacturers and printers are in business because end-users (in this case, book publishers) buy their products and use their services. Book publishers are, therefore, a potent force that can reshape the paper market.