Digital Directions: Tablet Pioneer Picks Wrong Horse to Ride
iPad poised for a scalping in 2012?
Price. The price points are not close: $499 for iPad2 versus $199 for Kindle Fire. The Kindle Fire and Nook Color hover around the magical $200 price point, above which are so-called "considered purchases" that typically involve extended research—and lengthy discussions with spouses.
Content Trumps Services. Tablet offerings attempt to distinguish themselves with more than hardware alone. In the case of Apple, this principally comes in the form of innovative technology and services, made largely possible through its mobile operating system, iOS: iCloud storage, iTunes-based e-commerce, Wi-Fi-based iMessage, and (for iPhone, but not yet for iPad) Siri, the intelligent assistant. Cool stuff.
0 Comments
View Comments
- Companies:
- Amazon.com
- Apple
- People:
- Kindle Fire
- Steve Jobs
Andrew Brenneman
Author's page
Related Content
Comments
%0D%0A%20%20We%20tend%20to%20forget%20that%20many%20jaded%20pundits%20scoffed%20at%20the%20launch%20of%20the%20iPad%3A%20"How%20can%20an%20iPhone%20that%20does%20not%20make%20calls,%20and%20is%20too%20big%20to%20fit%20in%20one's%20pocket,%20be%20interesting%20to%20any%20customer,%20particularly%20if%20said%20customer%20already%20has%20an%20iPhone%20and%20a%20laptop%3F"%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fipad-poised-scalping%2F" target="_blank" class="email" data-post-id="3192" type="icon_link"> Email Email
0 Comments Comments