Digital Directions: Tablet Pioneer Picks Wrong Horse to Ride
iPad poised for a scalping in 2012?
However, if mobile computing performance is a significant factor, then that need is likely to be met best by a super-portable laptop, and not by a tablet at all. Inspired by the elegance of Apple's MacBook Air, the so-called "Ultrabooks" (which is, in fact, an Intel trademark), provide a computing platform far more powerful than any tablet—on non-Apple hardware. The size of the Ultrabooks is not much greater than the iPad. Some models to be launched in 2012 will allow for the screen to be detached from the keyboard—to become a tablet. Intel estimates that by the end of 2012, 40 percent of the laptop market will be ultrabooks. This will put additional pressure on the iPad's predominance.
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- Companies:
- Amazon.com
- Apple
- People:
- Kindle Fire
- Steve Jobs
Andrew Brenneman
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%0D%0A%20%20We%20tend%20to%20forget%20that%20many%20jaded%20pundits%20scoffed%20at%20the%20launch%20of%20the%20iPad%3A%20"How%20can%20an%20iPhone%20that%20does%20not%20make%20calls,%20and%20is%20too%20big%20to%20fit%20in%20one's%20pocket,%20be%20interesting%20to%20any%20customer,%20particularly%20if%20said%20customer%20already%20has%20an%20iPhone%20and%20a%20laptop%3F"%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fipad-poised-scalping%2F" target="_blank" class="email" data-post-id="3192" type="icon_link"> Email Email
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