Digital Directions: Tablet Pioneer Picks Wrong Horse to Ride
iPad poised for a scalping in 2012?
And yet, there is one place where the new entrants experientially trump the iPad: customer experience/the purchase experience. Amazon understands more than all others about how to construct a smooth digital purchase experience. The way in which Kindle media is distributed to and managed across devices creates a far smoother and customer-centric experience than juggling devices with iTunes.
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- Companies:
- Amazon.com
- Apple
- People:
- Kindle Fire
- Steve Jobs
Andrew Brenneman
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%0D%0A%20%20We%20tend%20to%20forget%20that%20many%20jaded%20pundits%20scoffed%20at%20the%20launch%20of%20the%20iPad%3A%20"How%20can%20an%20iPhone%20that%20does%20not%20make%20calls,%20and%20is%20too%20big%20to%20fit%20in%20one's%20pocket,%20be%20interesting%20to%20any%20customer,%20particularly%20if%20said%20customer%20already%20has%20an%20iPhone%20and%20a%20laptop%3F"%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fipad-poised-scalping%2F" target="_blank" class="email" data-post-id="3192" type="icon_link"> Email Email
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