Digital Directions: Tablet Pioneer Picks Wrong Horse to Ride
iPad poised for a scalping in 2012?
Total Cost of Ownership. If the device is significantly less expensive and there is a significant amount of free media, the total cost of ownership (device plus content) between the Kindle Fire and the iPad is "insanely significant," at least for consumers with any level of thrift.
User Experience vs. Customer Experience
Apple defined the strategic impact of an effective and engaging user experience. To use an Apple product is to be immersed in a world of design elegance and simplicity that not only is efficient, but enjoyable. This brought Apple successful products, strong brand loyalty and immense wealth. The iPad remains a more effective and compelling user experience when compared to the Fire and the Nook Tablet.
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- Companies:
- Amazon.com
- Apple
- People:
- Kindle Fire
- Steve Jobs
Andrew Brenneman
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%0D%0A%20%20We%20tend%20to%20forget%20that%20many%20jaded%20pundits%20scoffed%20at%20the%20launch%20of%20the%20iPad%3A%20"How%20can%20an%20iPhone%20that%20does%20not%20make%20calls,%20and%20is%20too%20big%20to%20fit%20in%20one's%20pocket,%20be%20interesting%20to%20any%20customer,%20particularly%20if%20said%20customer%20already%20has%20an%20iPhone%20and%20a%20laptop%3F"%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fipad-poised-scalping%2F" target="_blank" class="email" data-post-id="3192" type="icon_link"> Email Email
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