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"We are appealing to a generation of readers who recognize television," explains Susan Knopf, Parachute's senior vice president. "We specialize in taking a media property and creating a story." She says that though the books abide by a standard digest format, there are plenty of "bells and whistles" implemented to appeal not only to consumers, but also retailers. "We use foil stamping, embossing, a pair of trading cards is included with each book," describes Knopf.
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