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And while the Potter books may have begun simply enough, the stir they've created is far more complicated than plot, paper and printing presses allow. Other products have since been added to the mix: conversations with its author, journals and stationery, coloring books, pop-up books and bookmarks. Even the publisher's Web site features a discussion chamber where Internet-savvy kids can log on and chat. Similarly, the Lumos font used to create the now-famous Potter moniker also has a URL. So it seems, it pays to be more than one-dimensional in a fickle market.
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