Kids Today
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The more pressure that exists for manufacturers of printed collateral, the more intense examination of production occurs. And while children's books of yesterday may have fancied basic hardcovers and antiquarian art, the new market is more "MTV" in its mission. That is, books must catch the attention of consumers that might otherwise be weaned on the moving picture and not necessarily the printed one. "What people recognize most are the photos," explains Knopf.
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