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Survey results also indicated that CD sales made up 77 percent of total audiobook sales, up from 74 percent the previous year. Cassette sales continued a steady decline, representing only 7 percent of sales compared to 16 percent in 2005, 30 percent in 2004 and 45 percent in 2003. Conversely, download sales continued to increase as more and more consumers adopt new technologies, such as MP3 players. Downloads represented 14 percent of total audiobook sales in 2006, up from 9 percent in 2005 and 6 percent in 2004.
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