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The majority of audiobooks continue to be targeted to adults, with the adult market accounting for 87 percent of last year’s sales. The children/teen audiobook market accounted for the remaining 13 percent in 2006, a figure that was down slightly from 2005. Last year also was a year without “Harry Potter.” Earlier this summer, Random House Audio Publishing Group reported that J.K. Rowling’s “Harry Potter and the Deathly Hallows” sold more than 225,000 copies in its compact disc and cassette formats in North America in its first two days of release. That number set the record for the fastest and largest two-day sale in the history of the audiobook medium, breaking the previous record set by “Harry Potter and the Half-Blood Prince” in 2005.
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- People:
- Harry Potter
- J.K. Rowling
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