Press Release: Macmillan Publishers Launches Innovative Marketing Dashboard
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- Marketing and publicity events
- Geographical data on e-book sales
- Information about retailer product pages
A global rollout for Next Big Book is part of Macmillan Publishers' worldwide digital roadmap. Fritz Foy, Executive VP, Digital Publishing and Strategic Technology, says: "Macmillan has struggled for years with a feast of available data but no thorough way of transforming it into actionable events for publishers and marketers. Given their experience with other media companies, Next Big Sound brings to us the ability to turn information into insights."
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