Managing a World of Content
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Is the concept sustainable? How will it be maintained? When might it become obsolete?
If the concept is new: Is it filling a slot or breaking new ground? What would be competitors' barriers to entry in that market once it is broached by World Book?
Commercial Success
No matter how great the content of a product, its commercial success also depends on product presentation, branding, titling and pricing being right, too.
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- Companies:
- IBM Corporation
- World Book
- People:
- Nelson Mandela
- Ross
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