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Most importantly, Renick loves designing books.
"I love the complexity of the enterprise and its cast of characters, but, most of all, the wide variety of objects on our list of almost every topic, viewed from a complexity of angles. Who could ask for or even want more?" he observes.
Drawing from his personal experience, he reflects on three important design concerns for both book covers and interiors: being aware of the "My Book syndrome," the importance of building strong communications and avoiding playing "visual Ping-Pong" (both terms coined by Renick).
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