Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
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According to publisher, the initial print run of the book has already been increased from 30,000 to 100,000 copies, thanks to good initial response.
“’Cathy’s Book...’ is just the kind of project that sets Running Press’ upstart [young adult] publishing program apart from the pack,” said Jon Anderson, publisher of Running Press, in the same release. “This highly designed, heavily illustrated, interactive and hip project is just the kind of publishing we like to do. And [Proctor and Gamble’s] unique support will allow more readers to find the book and makes the story even more believable for its audience.”
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