Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
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The book is scheduled for an October release.
Steinberger told Book Business Extra! this week that the novel, and the interactive portion of it that will feature other Web sites and phone messages, is a means of getting teens excited about reading.
“Our answer to all the critics and people passing judgement is get a copy read it and give it your 13-year old,” he said. “Pass it along, and then let’s talk.”
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