Methodology:
This study was conducted by Scholastic, in conjunction with Quinley Research and Harrison Group in the Spring, 2010. It surveyed 1,045 children age 6-17 and their parents (for a total of 2,090 respondents) online, using Knowledge Networks nationally representative panel.
About Harrison Group:
Harrison Group, a YouGov company, is one of the country's leading marketing and strategic research consulting firms. Headquartered in Waterbury, Connecticut, the firm specializes in youth trends, education research, technology trends, branding and communications research, business consulting and market modeling for some of America's top corporations, including retailers, financial services firms, packaged goods companies, and interactive entertainment companies. For more information, please visit www.harrisongroupinc.com and http://corp.yougov.com.