The full 2010 The Kids & Family Reading Report is available online at http://mediaroom.scholastic.com/kfrr
A few additional findings from the survey:
• 28% of kids (ages 9-17) think that looking through postings or comments on social networking sites like Facebook counts as reading; only 15% of parents agree.
• 25% of kids (ages 6-17) have read a book on a digital device (the majority on a computer or laptop/netbook).
• 43% of kids and parents say that, when reading books for fun, it is most important for children's imagination to be expanded, while about a third say the most important outcome is for children to gain inspiration through characters and storylines (36% kids/35% parents), with about one in five saying it is to gain information (21% kids/22% parents).
• 86% of kids feel proud and have a sense of accomplishment when they finish reading a book.
• Only 50% of kids say reading books for fun is extremely or very important; compared to 89% of parents.
• 71% of parents wish their child would read more books for fun. 75% of children (ages 9-17) say they know they should read more.