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And despite the pull of technology, kids still embrace printed books. 66% of kids (ages 9 - 17) agree with the statement, "I'll always want to read books printed on paper even though there are ebooks available."
The study also looked into the way parents encourage their kids to read more often. While putting limits on technology is one way that many children say their parents have used to encourage them to read more frequently, the study showed it to work best for children ages 9-11. For older kids, parents used other tactics including making sure there are interesting books in the home (effective for kids age 9-11, 15-17) and suggesting books they might like (effective for kids age 12-14).
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