Digital Directions: 3 Keys to an Effective Mobile Strategy
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So what is so special about the mobile platform?
● Mobile as Uber-Medium: The mob- ile platform contains features of a variety of media, all rolled together: the portability of print, the social and economic transaction capabilities of online, the rich media experience of the multimedia world and the location awareness of GPS devices. We are limited only by our creativity.
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Andrew Brenneman
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