Digital Directions: 3 Keys to an Effective Mobile Strategy
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● "Travel Apps" are among the worst culprits, often repackaged B-list travel guides downloaded to your phone. Some of these so-called travel apps do not even have GPS functionality to show you where you are on the travel maps!
● "Joke of the Day" is another category of dubious apps, which are essentially static e-books that open to the page corresponding to the day's date.
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Andrew Brenneman
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