Digital Directions: 3 Keys to an Effective Mobile Strategy
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What to Consider
So how can you arrive at an effective mobile product strategy? Through the work that my company, Finitiv, has done over the past year or two with a variety of publishers, we have identified a pattern. An effective mobile strategy is based on a clear understanding of the following:
1. The mission of the organization. Is there a defined organizational mission? To whom is value delivered? How is success measured? The mobile offering needs to adhere closely to this core mission.
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Andrew Brenneman
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