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“You can’t really produce a 900-page book in full color and only sell 1,000 copies of it [and expect to turn a profit],” Fleck says. “It just doesn’t work.”
Targeted Marketing
As Oak Knoll has evolved, one area in which it has differentiated itself has been its approach to marketing. “We made a corporate decision a number of years ago that we were going to learn how to do direct marketing, and that means every possible new innovation that comes to electronic marketing, we’re going to try to be part of that,” Fleck says. “[This is] one thing we really try to do much better than anyone else.”
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James Sturdivant
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