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“That is one of our strong points, that we have very good data on what people have bought and what topics they are interested in, so we can save a lot of money by just mailing to the people who we know are interested,” Williams says.
The press used to have a distribution deal (with Lyons Press) that put its more popular titles, such as S. H. Steinberg’s “Five Hundred Years of Printing,” into stores. “We found that we gained in the print run, but [because of] the discounts given away [and] the damaged books coming back, we made a decision that we no longer wanted to deal with that,” Fleck says.
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James Sturdivant
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