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He could sell both to this existing customer base, he realized, and find new customers by marketing his backlist of reprints to those interested in new releases. By hiring experienced publishing directors, Fleck was able to navigate the challenge of finding quality manuscripts.
At this same time, Fleck notes, many university presses were losing their subsidies, and scaling back or closing their publishing operations, creating a need for Oak Knoll to take over some of this market. In addition, through distribution deals with a number of institutional publishers in areas such as bibliography, Oak Knoll managed to rapidly expand its catalog.
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James Sturdivant
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