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As it turns out, New Castle is the real deal—a functioning town, no Williamsburg pastiche—and so is the festival and its can-do host Oak Knoll. Oak Knoll is both publisher and bookseller, operating Oak Knoll Press as its publishing imprint and Oak Knoll Books, the retail part of the business.
From a beginning in antiquarian book sales, Oak Knoll Press, celebrating its 30th anniversary this year, has learned how to capture and hold a well-established, discriminating niche audience through a combination of old-fashioned connoisseurship and a sophisticated use of database-driven direct marketing. This formula allowed it to drop its distributors a decade ago to concentrate on loyal customers rather than returns.
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James Sturdivant
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