Our Indusry's 'Green' Leaders
Rudy Shur, publisher of Square One Publishers and a member of the PMA board, used 113,000 lbs. of 30-percent or higher PCW recycled paper in 2004. That may increase since Square One is one of the fastest growing independent publishers in the country, according to Publishers Weekly (March 7, 2005).
Shur partners with Verde Press, which positions itself as a "green" printer, for all his titles. Beyond offering environmental papers, Verde also uses vegetable-based inks and converts its film-developing chemistry to an aqueous-based format. It extracts silver from the chemicals when processing film, and at the completion of each job, it recycles all waste papers and discarded aluminum plates.
Changing Your Eco Ways
For publishers looking to change their environmental impact, GPI can be a valuable resource. Publishers who participate in GPI make a formal commitment to eliminate the use of endangered forest fiber within three to five years. (You can read the standards at www.GreenPressInitiative.org/ standards.)
After just three years, more than 80 publishers are participating in the initiative and have formal policies in place. Others are using the GPI standards as a guide for developing their own internal paper policies. In 2004, those of GPI's participating publishers who report their usage indicated that they used over 4 million lbs. of 30-percent or higher PCW recycled paper.
It is important for suppliers to realize how much the small and mid-size publisher has been underestimated in its overall impact. According to a report by the Book Industry Study Group, an organization that conducts industry research on behalf of publishers, booksellers, libraries and vendors, called "Under the Radar," total projected revenue from small and mid-size publishers (defined as under $50 million in sales of books and rights) in 2004 is $14.2 billion. That compares with roughly $22 billion generated by the largest trade houses.
- Avalon Publishing
- Bethany Press Intl.
- Chronicle Books
- Cornell University Press
- Domtar Paper
- Evangelical Christian Publishers Association
- Forest Stewardship Council
- Green Press Initiative
- Malloy Inc.
- New Leaf Paper
- Publishers Weekly
- Square One Publishers
- The Book Industry Study Group
- Transcontinental Inc.
- University of California San Diego