Press Release: Penguin Random House Creates Company-Wide Consumer Marketing Department
Penguin Random House today announced the formation of a cross-company Consumer Marketing Development and Operations Group. It will both support the dedicated title-, author- and category-marketing, and the marketing innovation within each of its U.S. publishing groups, while at the same time taking a lead in the development of full-scale company-wide corporate digital programs, platforms, and partnerships.
"By approaching marketing development this way," said Madeline McIntosh, U.S. President and Chief Operating Officer, "both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers."
Amanda Close will lead the new group as Senior V.P. and Director, reporting to Madeline McIntosh. For the past four years she has led the company's Digital Marketing and Channel Development team, overseeing the expansion and management of corporate digital platforms, partnerships, and capabilities.
Her leadership team is:
Suzie Sisoler, V.P., Director, Consumer Acquisition and Engagement, Penguin Random House.
Christine McNamara, V.P., Director, Content and Partnerships, Penguin Random House.
Jinny Kwon, V.P., Director, Consumer Design and Development, Penguin Random House.
Chelsea Vaughn, V.P., Director, Marketing Operations, Penguin Random House.